Marketing strategy for the development of cycling-friendly services and offers along EuroVelo 10 in the South Baltic area
EuroVelo 10 – Baltic Sea Cycle Route presents a unique opportunity to develop a world-class cycling destination along the southern Baltic coast, encompassing parts of Poland, Germany, Denmark, Sweden, and Lithuania. This marketing strategy aims to promote cycling-friendly services and offers along this route, positioning it as a premier cycling destination that combines natural beauty, rich cultural heritage, and sustainable tourism practices. It can be used by any interested stakeholder in engaging with EuroVelo 10's promotion, from SMEs to local public authorities.
This document was created in November 2024 in the frame of the Interreg South Baltic Programme, the Baltic Biking Upgrade project by the project partner Pomorskie Tourist Board.